The Urgency of Branding: Why Branding Is Critical in 2025 and Beyond
Branding is no longer optional. Discover why in 2025 and beyond, your brand will be your biggest differentiator—and what to do about it now. Introduction In 2025, everything moves fast. AI can write your emails. Competitors launch with the same stack of tools you use. Algorithms shift weekly. And audiences? They’re more distracted, skeptical, and […]
Hotchi Foods Announces Partnership With Branding Agency
4/18/2025 – For Immediate Release Rembrand Ignites the Market with Hotchi Foods, LLC. Partnership to Launch a Sizzling Hot Sauce Brand Renowned for its innovative approach to culinary delights, Hotchi Foods has selected Rembrand for a comprehensive brand development venture, now highlighted by the creation of a hot sauce that promises to be as dynamic […]
Screen Time: How to Handle Your Children’s Smartphone and Video Game Addictions
Introduction You probably didn’t expect a brand studio to talk about screen addiction. But here we are. Because how we lead at home often reflects how we lead at work. And when it comes to culture, focus, and values—parenting in the digital age has more in common with brand leadership than you’d think. When our […]
Why Ugly Logos Win (and What Good Design Really Means)
Introduction If you’ve ever looked at a billion-dollar company’s logo and thought, “Wait… that’s it?”—you’re not alone. From the plain wordmark of Google to the chaotic charm of Comic Sans-style startups, some of the most impactful brands out there don’t follow conventional design rules. In fact, they often break them. But here’s the thing: good […]
No One Cares What You Do (Until You Say It Like This)
Introduction Let’s be honest: nobody wakes up hoping to hear about your product today. Even if it’s brilliant. Even if it solves a real problem. Until you say it in a way that clicks—that makes someone stop, pay attention, and think “This is for me”—you’ll be ignored. Most startup messaging fails because it’s built from […]
Your Brand Is a Gut Feeling. Here’s How to Design One on Purpose
Introduction People don’t remember taglines. They remember how your brand made them feel. That gut-level instinct—whether they trust you, like you, or want to avoid you—is what your brand really is. Not your logo. Not your color palette. Not even your elevator pitch. It’s a feeling. But that feeling isn’t just luck or intuition. It’s […]
From Pilot Projects to Profit: How Real Businesses Are Winning with AI
While most companies are still “exploring” AI, industry leaders are already transforming operations and boosting revenue. Here’s how real organizations are actually using AI—and what you can learn from them. Introduction Remember when “digital transformation” meant launching a Facebook page? Good times. Now, we’re watching AI reshape entire industries—and most businesses are still forming committees. […]
A Visual Breakdown of Iconic Brand Refreshes
Rebrands are risky. Get it wrong, and you confuse your audience or alienate loyal customers.
How to Design a Brand Identity That Works Everywhere
Learn how to design a brand identity system that scales across web, print, packaging, and social—without losing cohesion. Introduction Your brand identity shouldn’t fall apart the moment it moves from a website to a billboard or an Instagram Story. A strong brand identity isn’t just beautiful—it’s adaptable, consistent, and instantly recognizable across every touchpoint. At […]
Your Website Is Your Brand: 5 UX Mistakes That Are Hurting You
A beautiful brand with a broken website is like a Ferrari with no engine. Fix these 5 common UX and UI issues to elevate your brand and convert more visitors. Introduction Your website isn’t just a marketing asset—it is your brand. It’s often the first impression, the conversion engine, the validation tool, and the digital […]
Your Brand Values Mean Nothing (Unless You Do This)
Posting your values on your website isn’t enough. Learn how to activate brand values inside your culture and customer experience. Introduction Every brand has values. Or at least, they say they do. They show up in the About page. They get printed on the wall. Maybe even mentioned in an all-hands meeting. But if your […]
Brand Strategy for Founders: How to Think Like a CMO (Without Hiring One)
Great founders don’t just build products—they build brands. Here’s how to lead with brand strategy before you can hire a full marketing team. Introduction As a founder, your job isn’t just to build the business. It’s to build the brand behind it. And while you might not have a CMO yet, that doesn’t mean you […]
AI Can’t Replace Your Brand—But It Can Sharpen It
AI isn’t here to take your job—it’s here to make your brand smarter. Learn how to use AI tools to elevate brand creation, content, and design without losing authenticity. Introduction Let’s get one thing clear: AI won’t replace your brand. But it can make it sharper, faster, and more consistent—if you use it right. At […]
Your Social Presence Is Your Brand—Here’s How to Get It Right
Social media isn’t just a channel—it’s your brand’s voice. Learn how to show up with consistency, clarity, and value across platforms. Introduction Like it or not, your social presence is your brand. It’s where first impressions happen. Where audiences build trust. Where buyers decide if you’re credible, interesting, and worth paying attention to. But too […]
2025 Branding Trends That Actually Matter
What branding trends should you actually pay attention to in 2025? Here are 7 that go beyond buzzwords—and how to apply them strategically. Introduction Every year, a new batch of branding trends makes the rounds. Most are noise. Some actually matter. It’s easy to get swept up in what’s “hot”—but not everything trending is worth […]
Behind the Scenes: How We Build Brands That Scale
Get a behind-the-scenes look at Rembrand’s branding process—from discovery to design—and see how we help brands grow with strategy, not just style. Introduction Most people think branding is all about design. But the truth? The best brands are built with strategy, not just style. Too many businesses invest in surface-level branding and skip the foundational […]
The Anatomy of a Strong Visual Identity
A great visual identity is more than a logo. Learn the essential elements of strong brand design—and how they work together to build recognition and trust. Introduction A logo alone doesn’t make a brand—but a strong visual identity can make a brand unforgettable. Too often, businesses treat visual identity as a quick design task instead […]
Positioning vs. Branding: What’s the Difference?
Branding and positioning are not the same. Learn how they work together—and why understanding the difference is essential to building a standout brand. Introduction Branding and positioning: same thing, right? Not quite. Many founders and marketers use these terms interchangeably—but they play very different roles in building a standout brand. When you confuse one for […]
How to Tell If It’s Time to Rebrand
Is your brand holding you back? Learn the 7 signs it might be time for a rebrand—and how to approach the process with clarity and confidence. Introduction Your brand is one of your business’s most valuable assets—but even the best brands need to evolve. When your brand no longer aligns with your vision, audience, or […]
What Is Brand Strategy? (And Why It’s Not Just a Logo)
Brand strategy goes far beyond logos and colors. Learn what it really means, why it matters, and how to build a brand that lasts. Introduction Most people think a “brand” is a logo or a color palette. But a true brand is something far deeper—and more powerful. When companies focus only on visuals without a […]