A beautiful brand with a broken website is like a Ferrari with no engine. Fix these 5 common UX and UI issues to elevate your brand and convert more visitors.
Introduction
Your website isn’t just a marketing asset—it is your brand.
It’s often the first impression, the conversion engine, the validation tool, and the digital home base all rolled into one. So when the UX is clunky or confusing, even the most beautifully designed brand can feel… off.
At Rembrand, we believe brand and web design aren’t separate. They’re deeply intertwined. And we’ve seen firsthand how fixing just a few UX issues can transform how people perceive—and interact with—your brand.
In this post, we’ll unpack 5 common UX mistakes and how to avoid them.
Why UX Is Branding
User experience isn’t just usability. It’s how your brand feels in action.
When your website is:
- Hard to navigate
- Slow to load
- Inconsistent with your identity
…you send a message: this brand doesn’t care about detail, clarity, or experience.
🧠 Takeaway: Your brand promise is only as strong as the experience backing it.
Mistake #1: Inconsistent Visuals
Inconsistent design undermines trust.
- Multiple fonts that clash
- Off-brand colors
- Poor use of white space
- Unclear visual hierarchy
When your site doesn’t match your brand identity, it creates friction and confusion.
✅ Fix it: Build your website directly from your brand system. Use a design system or documented components.
Mistake #2: Messaging Disconnect
Your site looks great—but no one understands what you do.
- Jargon-heavy headlines
- No clear value prop
- Burying key information
If people don’t get what you offer in 5 seconds, they’re gone.
✅ Fix it: Use brand messaging guidelines. Lead with clarity, not cleverness.
Mistake #3: Slow or Clunky Performance
Speed and responsiveness are part of your brand experience.
- Long load times
- Laggy animations
- Broken mobile layouts
A slick design that doesn’t load fast is a trust killer.
✅ Fix it: Audit performance (Lighthouse, GTmetrix), prioritize mobile UX, and simplify code.
Mistake #4: No Clear Conversion Paths
What do you want users to do?
- No CTAs
- Too many CTAs
- Poor placement or design of buttons
Users get stuck. Or worse—leave.
✅ Fix it: Map your user journeys. Use CTAs that reflect real intent: “Book a Demo,” “Download Guide,” “Get Started.”
Mistake #5: Ignoring Accessibility
If your site isn’t accessible, it’s not usable—period.
- Low contrast text
- Poor keyboard navigation
- No alt text on images
Accessibility is both a legal and branding issue. It shows you care.
✅ Fix it: Use contrast tools, run accessibility audits, and follow WCAG best practices.
🧠 Takeaway: An inclusive brand starts with an inclusive experience.
Conclusion
Your website is more than your online brochure—it’s your brand in motion.
When the UX is broken, it silently erodes trust, value, and conversion. When it works? It builds confidence, loyalty, and momentum.
Start by fixing these 5 core UX issues. Your brand—and your visitors—will thank you.
