Meal Raven
Brand Identity and Logo Design
Meal Raven, a meal preparation and delivery service providing healthy, convenient, and delicious meals for busy lifestyles.
our role
Objective
Create a modern and recognizable brand identity, including a logo that embodies Meal Raven’s core values of speed, quality, and trust, while appealing to health-conscious customers.
The Strategy
Approach
We designed a sleek and dynamic logo that reflects Meal Raven’s mission to simplify meal planning and delivery:
Logo Design: The bold “Meal” typeface is paired with a unique fork icon seamlessly integrated into the typography, symbolizing nourishment and convenience. The curved line beneath adds movement and energy, evoking speed and precision.
Color Palette: A vibrant red conveys passion, energy, and appetite, while the contrasting black ensures a sense of professionalism and dependability.
Typography: Clean, modern fonts ensure readability and enhance the brand’s approachable yet sophisticated image.
The Impact
Results
The new brand identity has successfully positioned Meal Raven as a premium and reliable meal delivery service. The cohesive design elements resonate with the target audience, establishing a strong visual foundation for the company’s marketing efforts across digital and print platforms.