Bookkeeping Solutions
Brand Identity and Logo Design
Formerly known as Mary’s Bookkeeping, a professional bookkeeping service specializing in small business accounting and financial management.
our role
Inspiration
Rebrand the business from “Mary’s Bookkeeping” to “Bookkeeping Solutions” to reflect its expanded services, professionalism, and modern approach.
The Strategy
Approach
We developed a fresh brand identity that positions Bookkeeping Solutions as a reliable, professional, and approachable partner for small businesses.
The new logo features a clean, modern design with a dynamic icon symbolizing growth and organization.
A vibrant yet professional color palette, combining shades of blue and green, conveys trust, stability, and financial growth.
The typography was carefully selected to enhance readability and evoke a sense of clarity and professionalism.
The Impact
Results
The rebranding has successfully repositioned Bookkeeping Solutions as a contemporary and trusted service provider. The new brand identity resonates with existing clients while attracting new small business owners looking for dependable bookkeeping services. The cohesive branding has strengthened the company’s presence across digital and print platforms, driving increased engagement and trust.